Journalism

Client: The Gazette, a regional newspaper with a lean editorial team

Problem: Reporters couldn’t keep pace with the volume of local news. Coverage of community events and council updates was patchy, and readers increasingly turned to larger outlets for timelier reporting.

Setup

The Gazette rolled out four AI agents:

• Breaking News Agent to generate first-draft articles within minutes of an event.

• Data Analysis Agent to quickly process council budgets and election results.

• Personalised Feed Agent to tailor recommendations for subscribers.

• Interactive Content Agent to create polls and visual explainers.

Result

• Produced 40% more articles per week without adding staff.

• Reduced turnaround time on breaking stories from 3 hours to 20 minutes.

• Achieved 35% higher reader engagement on interactive stories.

• Subscriber retention improved by 18% with personalised feeds.

Client Quote: "AI hasn’t replaced our journalists — it’s given them superpowers. We now cover more stories, faster, and in a way that keeps readers coming back." — Editor-in-Chief, The Gazette